00:00We are faced with facts, we have seen them yesterday in Spain, and later in other countries as well.
00:09Italy certainly cannot stand aside for this problem.
00:12We are forced to arrive at a path through which at the entrance of the stadium,
00:17let's say, passing on the turnstile, our ticket will be associated with our name,
00:23our position in the stadium, with our face.
00:26These images will be stored in a encrypted server available to the police,
00:30so not necessarily the football teams or the league,
00:33and in the event that facts worthy of attention should be verified by the police,
00:37these images will be recovered and these people will be, how to say,
00:41beaten up, so they will be prevented from entering the stadium.
00:44The most interesting part, let's say, concerns what is the virtual overlay,
00:48that is, we are one of the associations, of the leagues,
00:52that in the world has developed this element the most, centralizing it, of the virtual overlay,
00:56that is, the possibility of overlapping live, let's say, on the field,
01:00on the LEDs that you see at the stadium with a certain amount of advertising,
01:03of the, let's say, different advertisements, which are therefore, in some way,
01:07digitally replaced by artificial intelligence,
01:09and this serves to be able to sell more advertising,
01:12focused on the countries that receive it.
01:15The second element that I consider fundamental, instead, is the, let's say,
01:18the improvement in archival material, because, as you know,
01:21over the years, let's say, the conservation of the material, unfortunately,
01:24has not been ideal, so we have images of the great champions of the past
01:28that are today with images, how to say, not up to par,
01:32and therefore artificial intelligence will help us, in this sense,
01:35to make those images again usable.
01:37Then there is the use of technology to render and transform into manga
01:42what the highlights are, this is to try to bring the new generations
01:47closer and more conscious to their tastes.
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