Tupperware files for bankruptcy

CGTN Europe

Household-name U.S. brand Tupperware has filed for bankruptcy.  Founded in 1946 by Earl Tupper, the firm became synonymous with food storage containers.   But despite a brief spike in sales during the pandemic, the company has been in steady decline.   #Tupperware #Nostalgia #Americana #US #USA #Bankruptcy #Food #Foodtok #Culture #fyp

Transcript

00:00Tupperware!

00:02Iconic US brand Tupperware has filed for bankruptcy.

00:05It was founded in 1946 by Earl Tupper in Grafton, Massachusetts.

00:14The 78-year-old firm became synonymous with food storage containers.

00:18But after a brief spike in sales during the pandemic,

00:21the company went into a steady decline.

00:23Then there's a demonstration by one of the Tupperware dealers

00:26who lives in your community.

00:28Some experts say the rising cost of raw materials is to blame,

00:32while others point to the proliferation of glass-based storage containers.

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