00:00It's the first time we've brought in those constellations, so we're going to have a look at them.
00:30There were a couple of things. There's always the fact that Apple is not a one-trick pony,
00:34and so today you saw three different family of products that all are going to speak to consumers in different ways.
00:41From the watch, I think the Series 10 is going to be a huge upgrade for a lot of consumers,
00:47to the AirPods and Apple doubling down on health and wellness across the board with sleep apnea and hearing protection and hearing loss detection.
01:00So we're going to have a look at that.
01:31And then on the iPhone, I thought it was really interesting how many new features and the fact that we have an 818,
01:38so the latest chipset, to the iPhone 16, which is the base model.
01:42Normally, we've had one minus from a chipset perspective, a bit more kind of limited feature set,
01:50and now they've brought a lot to it.
01:52It seems to me that they are prepping the base,
01:55so they're trying to get people that have iPhones that are two, three years old to really upgrade and be ready for Apple Intelligence.
02:26Based on crowd reaction, it was the 4K 120 video recording of the pros, right?
02:32That was the thing that got people most excited, and again, that is super cool if that's what I do.
02:39Day-to-day life, how often am I going to be really using that?
02:43But technically, it was very cool.
02:45The audio feature, I'm a musician, so being able to do a second track with voice memos is cool.
02:50That's a nice capability to have.
02:52But again, limited group of people.
03:22So here we are at an Apple keynote.
03:34It's a hardware-focused event, and yet it was Apple Intelligence that got most of the attention, right?
03:40They probably said it 50 times throughout the keynote.
03:43But what's interesting, of course, is that Apple is really good at telling the story around AI.
03:48Other companies have talked about some of the same sort of capabilities in terms of Google with Google Lens and the text creation and some of the image creation.
03:56There's lots of other companies that have it, but Apple did, I think, a pretty decent job of making it relevant to the average person.
04:03And that's really the trick when it comes to AI.
04:49Honestly, I'm not convinced that the capabilities that they introduced are going to drive that many people to upgrade.
04:55What I found really interesting, actually, is how much they focused on trade-ins.
04:59I don't remember them ever talking so much about trade-ins to encourage people to upgrade.
05:04And the other problem, of course, is all of the initial AI models are U.S. English only.
05:10So that cuts out a decent portion of the world.
05:13And some of this stuff won't come until next year for other regions around the world and other languages.
05:17So that's a bit of a hit when you think about Apple from a global perspective.
05:43I was really impressed with the audio capability on the AirPods.
06:00And I think that hearing loss is something that is a real thing.
06:06If you have a teenager like I do, you know that they live with these things in their ear all day long.
06:11So I think that that's an interesting feature.
06:13And then for people that already are experiencing hearing loss, using an hearing aid still has stigma attached to it.
06:20So being able to use what everybody else is using, which is a normal AirPod, to improve their quality of life, I think is huge.
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