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  • 1 year ago
For the first time ever, the Democratic National Convention is granting credentials to social media influencers, marking a shift in how it connects with voters beyond traditional media channels. Veuer’s Maria Mercedes Galuppo has the story.

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00:00For the first time ever, the Democratic National Convention is granting credentials to social
00:05media influencers, marking a shift in how it connects with voters beyond traditional media
00:10channels. Among them is Carlos Eduardo Espina, a TikTok creator with over 10 million followers,
00:15who will not only attend but also speak at the event.
00:19I think nowadays left and right are getting their information on social media,
00:23so it's important to have people like us here so we can take that message directly
00:26to the audience who might not see the convention on television or on traditional news.
00:31This move underscores the DNC's efforts to broaden its reach,
00:35particularly as the 2024 election shapes up to be a tight race.
00:40Influencers like Lee McGowan and LGBTQ plus advocate Josh Elfgott are helping
00:46to amplify the party's message to a wider audience.
00:49It's about time. Creators are like a huge messenger in the news economy today.
00:54We share stories with the public just like news anchors do,
00:58and in many ways, indisputably, we reach more people.
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