Buyung Poetra (HOKI) Pacu Produk Beras Premium

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PT Buyung Poetra Sembada Tbk (HOKI) semakin fokus dalam menggenjot penjualan produk beras sehat. Usaha ini digeluti perseroan melalui anak usaha yakni PT Hoki Distribusi Niaga (HDN).

Transcript

00:00Back with us in IDX First Session Closing.

00:07The production of premium rice from TOPIKOKI, PT Buyung Putra Sembada TBK,

00:13is more and more focused on boosting the sales of healthy rice products.

00:16This business is supported by the businessmen, PT HOKI Distribusi Niaga.

00:25PT Buyung Putra Sembada TBK is more and more focused on boosting the sales of healthy rice products.

00:30The positive feedback from the daily meal rice products

00:33has increased the confidence that the transformation of HOKI business

00:36to the fast-moving consumer goods sector through HDN has been on the right track.

00:41It was noted that in the first semester of 2024,

00:43the daily meal sales increased by 145% annually to 5.4 billion rupiah.

00:49This figure far exceeds the target of the growth of daily meal products sales this year by 10%.

00:54The market feedback far exceeded the initial expectations

00:57which is a strong indication that the transformation of HOKI business to the fast-moving consumer goods sector has been on the right track.

01:04Meanwhile, daily meal products such as corn rice, cassava rice, and red rice

01:08have glycemic index, or an indicator that affects the increase of low blood sugar,

01:13high uric acid, and sugar-free.

01:16Therefore, this product can be called a healthy rice

01:19that can be a good alternative for diabetics and those who want to lose weight.

01:25As the people's desire to consume healthy food grows,

01:29HOKI realizes that daily meal products are well-received in the market.

01:33HOKI is optimistic that daily meal products are not only successful at the moment,

01:36but also have a very large growth space in the future.

01:40The growth space will grow as the lifestyle of the people increases.

01:54For more UN videos visit www.un.org

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