00:00Hi, welcome to our YouTube channel. In this video, we will learn about digital marketing.
00:05So, let's start. What is digital marketing?
00:08The term digital marketing refers to the use of digital channels to market products and
00:12services in order to reach consumers. This type of marketing involves the use of websites,
00:18mobile devices, social media, search engines, and other similar channels.
00:22Digital marketing became popular with the advent of the Internet in the 1990s.
00:27Digital marketing involves some of the same principles as traditional marketing and is
00:31often considered a new way for companies to approach consumers and understand their behavior.
00:36Companies often combine traditional and digital marketing techniques in their strategies.
00:41Types of Digital Marketing
00:42There are as many specializations within digital marketing as there are ways of
00:46interacting using digital media. Here are a few key examples.
00:501. Search Engine Optimization
00:53Search engine optimization, or SEO, is technically a marketing tool rather than
00:57a form of marketing in itself. The balance defines it as
01:01the art and science of making webpages attractive to search engines.
01:052. Content Marketing
01:07SEO is a major factor in content marketing,
01:09a strategy based on the distribution of relevant and valuable content to a target audience.
01:153. Social Media Marketing
01:17Social media marketing means driving traffic and brand awareness by engaging people in
01:21discussion online. The most popular platforms for social media marketing are Facebook,
01:27Twitter, and Instagram, with LinkedIn and YouTube not far behind.
01:314. Pay-Per-Click Marketing
01:33Pay-Per-Click, or PPC, is posting an ad on a platform and paying every time someone clicks on
01:38it. 5. Affiliate Marketing
01:41Affiliate marketing lets someone make money by promoting another person's business.
01:45You could be either the promoter or the business who works with the promoter,
01:48but the process is the same in either case. 6. Native Advertising
01:53Native advertising is marketing in disguise. Its goal is to blend in with its surrounding
01:58content so that it's less blatantly obvious as advertising.
02:027. Marketing Automation
02:04Marketing automation uses software to power digital marketing campaigns,
02:08improving the efficiency and relevance of advertising.
02:11And the last is…
02:12Email Marketing
02:13The concept of email marketing is simple. You send a promotional message and hope
02:18that your prospect clicks on it. However, the execution is much more complex.
02:23First of all, you have to make sure that your emails are wanted.
02:26Thanks for watching the video.
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