Soy-Powered Beauty Trends for Fall

As we transition from summer to fall, now is the best time to re-evaluate your skincare routine and ensure you use the right ingredients. Daniel Martin, celebrity makeup artist, and U.S. Soy's expert ambassador, shares all the beauty benefits of soy and how to incorporate it into your routine to achieve the season's hottest trends. With temperatures drastically changing from very hot to cool over the next few weeks and months, it's important to look at your beauty and skincare routines and ensure you keep your skin hydrated, balanced, and protected with the right mix of products and ingredients. When it comes to the most versatile ingredient to add to your beauty routine, did you know that soy is a powerhouse, dermatologist-approved ingredient that helps deliver radiant-looking skin? In fact, according to U.S. Soy's Beauty of Soy Report, nearly 3 in 4 dermatologists say soy-based ingredients can be beneficial for overall skin health, and 2 in 3 dermatologists say beauty products containing soy-based ingredients are effective in treating specific skin concerns like dryness, acne, and aging skin. While it has been a studied and trusted ingredient utilized in the beauty industry for more than two decades, many still don't know about the amazing benefits of soy, including its ability to help improve skin appearance, texture, and hydration. Here are some of Daniel's favorite soy-powered products and how to use them to help achieve radiant, glowing skin and also create some of the hottest fall looks. First, the perfect base for any makeup look starts with a good skincare routine. Soy is a great addition to skincare routines for achieving glowing, super-hydrated skin because of its hydrating benefits. A cleanser like fresh Soy pH-Balanced Hydrating Face Wash supports the skin's moisture barrier and clears impurities for a soft, healthy look. To add extra hydration and lock in moisture, a cream like Kiehl's Creme de Corps Soy Milk & Honey Whipped Body Butter helps achieve that perfect dewy finish. Soy-powered cosmetics can help boost overall skin health and hydration, locking in that moisture for a firm and supple look. You may not even know soy can be in some of your favorite cosmetics. For a fall look, using all soy-powered products, Daniel starts with the DIOR Face and Body Foundation and NARS Radiant Creamy Concealer to give a great base for the rest of the makeup. For the eyes, Daniel loves a subtle sparkle eye look with light mascara. He uses Burt's Bees Eye Shadow Trio to give eyes sparkle and shine, while Ere Perez Natural Almond Mascara lengthens lashes with that natural look. Blush is all the rage these days, so he applies Tower 28 BeachPlease Lip + Cheek Cream Blush to give that naturally flushed look. We are also seeing more neutral lips take over. The key to perfecting this look is to keep your lips hydrated and healthy. Tower 28 LipSoftie Lip Treatment looks gorgeous on everyone, so it is an amazing fall staple for smooth lips with a sheer tint. Head over to ussoy.com to learn more about all the amazing beauty benefits of soy, and start incorporating it into your routine for flawless-looking skin.