00:00I went and visited Zach King.
00:01I sort of saw their whole process there.
00:04And that just changed the way I do everything.
00:07What was it, though, about what you saw?
00:10It was just a very democratic, but also, like, systematic way
00:16of creating content.
00:17Very intentional.
00:19And until that point, I was just kind of waking up
00:22in the morning and being like, I got to post a video today.
00:25Like, what should I post?
00:26And, like, scrolling.
00:27And, like, is there a trend happening?
00:29Is there a sound people are using?
00:31Is there, you know, will I get inspired by something?
00:34And that was how I was operating.
00:36And you can't really run a business like that.
00:39If you want it to grow, and you want it to evolve,
00:43and you want it to become something sustainable,
00:45you have to put these systems in place.
00:48You can't just, like, wait for inspiration all the time.
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