Rome cements its status as Italy’s gelato capital with surge in artisanal ice cream consumption

euronews (in English)

As Rome bakes under the intense summer sun, the city is solidifying its reputation as Italy's gelato capital. With a 14% increase in gelato consumption this year, both locals and tourists are flocking to Rome’s historic gelaterias.

Transcript

00:00🎵

00:28But the characteristic thing is that it has always been of the same family.

00:33So we consider it almost a duty to satisfy the curiosity of the Romans and of all the people who come to visit us.

00:49So our ice cream is just an imperfect math.

00:52It doesn't come the same every day, but the taste remains the same.

00:56Because we have never evolved our product in fashion.

00:59And I think the secret is this.

01:02To be faithful to the recipes that were the first to guarantee us this success.

01:26🎵

01:51Our secret is that there are no real secrets. It's simple, but it's well done.

01:55🎵

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