00:00Record numbers of visitors flocked to the West Midlands last year, with 145.4 million visits recorded, according to the West Midlands Growth Company.
00:10This marks an increase of over 4 million compared to 2022.
00:14Major events such as the Ashes, World Trampoline Championships and concerts by Harry Styles and Arctic Monkeys significantly contributed to this boost.
00:24The tourism sector's economic impact soared a staggering 15%.
00:29Attractions like the Black Country Living Museums, New High Street and University of Wolverhampton at the halls drew significant crowds.
00:38Midlands Art Centre in Birmingham reported a 6% increase in footfall.
00:43Tourism in the region also supported a record number of nearly 144,000 jobs.
00:50Later this summer, the launch of a mobile-friendly ticket to streamline access to attractions and transport is set to make visiting even more convenient.
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