00:00In our pursuit of promoting classical culture and tourism,
00:03it is imperative that we embrace initiatives
00:06that not only showcase the beauty of our heritage,
00:10but also provide enriching experiences for travelers,
00:14or in Kong Tov's words, kanina, co-create.
00:19The National Tourism Development Plan 2023 to 2028,
00:23through the vision of President Ferdinand Bongbong Marcos,
00:26Jr., and the staunch leadership of my secretary,
00:30Cristina Garcia-Frasco, has the strategic vision
00:33of establishing a Philippine tourism industry
00:35that is anchored on Filipino culture, heritage,
00:39and identity.
00:41It aims to be sustainable, resilient, and competitive,
00:45transforming the Philippines
00:47into a tourism powerhouse of Asia.
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