00:00It's a whole ecosystem that needs to transform.
00:07The best piece of advice I received when I became a CMO is to think about CMO as being
00:14the change management officer, not just a marketing officer.
00:20And for me it makes sense because I've come from the business, and I've been in general
00:23management for the past 20 years, definitely a marketing-centric general manager, but this
00:28is my first purely marketing role in 20 years, and so much so it's actually not a purely
00:35marketing role.
00:36I'm a chief growth and marketing officer.
00:39But what they mean by change management officer is there's so much going on in the world right
00:44now, and for CPG companies, marketing is at the core.
00:49Our brands are at the core, and for Unilever that's certainly the case.
00:53So to drive transformation and growth in our brands, it's a whole ecosystem that needs
00:58to transform.
01:00The future of content creation, the future of innovation, the future of performance marketing
01:05and productivity, or the future of growth marketing, that's change.
01:11It's not just a marketing-specific activity.
01:13So if I think about my role as the holistic business change that needs to happen to bring
01:18our brands at the center as the chief marketing officer, I say yes to that, and that's how
01:23I think about my role.
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