YouTube Captures 9.7% of US TV Viewership, Leaving Competitors Asking the Question: Is It a Threat or an Opportunity?

Benzinga

YouTube dominated streaming in May 2024, accounting for 9.7% of all TV viewership in the US, more than any other streaming platform. Media executives are unsure whether YouTube is a threat or an opportunity. It provides a large audience but does not fit the traditional Hollywood model. YouTube's success stems from its community of creators and fans interacting in real time, which does not translate to other platforms. The future of AI use on YouTube could see it develop high-production-value content that challenges Hollywood.

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00:00It's Benzinga, and here's what's on the block.

00:02YouTube dominated streaming in May 2024, accounting for 9.7% of all TV viewership in the US, more

00:09than any other streaming platform.

00:11Media executives are unsure whether YouTube is a threat or an opportunity.

00:16It provides a large audience, but does not fit the traditional Hollywood model.

00:20YouTube's success stems from its community of creators and fans interacting in real-time,

00:24which does not translate to other platforms.

00:27The future of AI use on YouTube could see it develop high-production-value content

00:31challenging Hollywood.

00:32For all things money, visit Benzinga.com.

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