Impact of Media Evolution on Traditional Boxing Formats

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00:00How was it like the how the business changed and evolved and you know on the

00:10negative end of it like I couldn't believe it when when they said that you

00:14guys weren't gonna have boxing anymore what did that what was that like for you

00:17running it and having that happen it was it was it was literally a shock it was a

00:21disappointment it's both surprising and not surprising because you know you

00:25spend a year in the media business as I've been an astute observer of the

00:29media business you'd have to be blind and not see all the changes going on and

00:34it's not just streaming everybody knows is moving to streaming but different

00:38financial changes and I saw it at Paramount the changes from that

00:41perspective you know it wasn't surprised like everybody in the media business

00:45knows they got to look over their shoulder because things are changing but

00:49at the same time it's still when it actually happens it's still it's still

00:53shocking and it's so something all of us went through a period of mourning there

00:57are people here you know you know Sheila you know our head of marketing

01:01started you know she was there for the entire 37 years of Showtime boxing from

01:06the Tyson days all the way through Mayweather Canelo and Tank so I was

01:12there I had a great 12-year run I wouldn't trade it for anything but

01:15there's a lot of 25-30 year employees where it's literally it's up it's like

01:20losing a loved one it is that's the relationship the exciting thing is like

01:25this is now a startup I mean Amazon's not a startup PVC is not a startup right

01:30but this configuration is a startup the first time they're doing combat sports

01:35in the US we're building a new production infrastructure from scratch

01:39and you know getting used to it and people have been saying okay like when

01:43is it gonna get to the level of Showtime activity you know this is the third

01:47event I would say by this fall August September October you're gonna see a lot

01:51of non pay-per-view fights pay-per-view fights there's a lot coming it's just

01:56you know so more and more yeah so I got on there and I almost fell over when I

02:00got on prime and on freebie my shows on there it's streaming on everything

02:04rogue slang fubo YouTube TV all of them oh you got to there's tons of them and

02:08it's it really is incredible watching it evolve like when I started it was

02:15literally zero homes and now it's like 200 million homes oh you can watch

02:18whatever you want like whatever is your thing and that's what I do yeah it is

02:23do you do that oh yeah exactly I end up watching stuff I'm like why am I

02:26watching this Turkish sitcom right okay I don't know how I found it but it's

02:32good now listen are you excited for this card you know you don't you know you've

02:36been around the fight game a lot what's the last time you saw like two names

02:39like tank and David Benavidez you know so from getting along sharing the

02:44spotlight and not not upset both of them truly sharing this pop so the

02:49reality is you know that's a fantastic I give David a lot of credit he's a star

02:54fighter no ego you know not he's scary yeah he's saying like I'll go look I

02:59just want to fight I want to put on a fight I'll fight with tank before tank

03:03after tank and this is this is a treat when you say two of the young stars of

03:07boxing on one card you don't get it that often

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