The appointment of prominent Chinese film star Fan Bingbing as 2024 Melaka Tourism Ambassador can make a significant impact on the state's tourism sector, especially in drawing international tourists to Melaka, said its Chief Minister Datuk Seri Ab Rauf Yusoh.
00:00The appointment of prominent Chinese film star Fan Bingbing as the 2024 Malacca Tourism Ambassador
00:07is expected to significantly impact the state's tourism sector, particularly by attracting international tourists to Malacca.
00:14Malacca Chief Minister Datuk Seri Ab Rauf, you saw, highlighted this after launching the Malacca Dragon Boat Parade 2024 on Saturday.
00:24He emphasized that Fan Bingbing's substantial social media following provides a powerful platform for promoting Malacca globally,
00:31thereby enhancing the state's tourism industry during the Visit Malacca year 2024.
00:37Ab Rauf noted that the state government incurs minimal costs for her appointment, only covering logistics.
00:44A local company sponsors her flight tickets, and her international manager is also a local.
00:50Fan Bingbing will be officially appointed on June 15th at NCOR Malacca.
00:55With 63 million followers on Weibo and 4.1 million on Instagram, Fan Bingbing is widely regarded as a cultural icon in China.
01:05She has starred in Hollywood blockbusters like X-Men, Days of Future Past, and various Chinese, French, and Korean films.
01:13She was also featured in Time Magazine's list of the 100 Most Influential People in 2017.
01:19Ab Rauf also mentioned that the state government supports programs that empower traditions and showcase events and heritage assets to all generations.
01:28One such event is the Malacca Dragon Boat Parade, which celebrates the Donwu Festival, a traditional celebration among the Chinese community.
01:37This year's parade features 13 teams with 150 participants from across the country, competing along Sungai Malacca on Saturday and Sunday.
