DraftKings Boosts Belmont Stakes With Bold Brand Strategy

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00:00 (upbeat music)

00:02 - Okay, so the Belmont is this weekend

00:07 and it's in Saratoga.

00:10 I don't think a lot, honestly, Jim,

00:11 I don't think a lot of people know that even now.

00:13 I don't think they do.

00:14 So DraftKings has a new brand strategy involved

00:19 with the Belmont Stakes.

00:21 You're not leaving the show without a pick, Jim.

00:24 You're not leaving here without one.

00:26 So tell us about the story.

00:28 And then when you hear my producer say 30 seconds,

00:31 that's the time for you to tell us

00:32 who's winning the Belmont on Saturday.

00:35 - All right, you got it, Craig.

00:37 So NYRA, the New York Racing Association and DraftKings

00:42 announced a partnership a handful of months ago

00:46 to have DK Horse, that horse betting app

00:49 for DraftKings sponsor one of the marquee stakes races

00:53 taking place on Friday

00:56 during that Belmont Stakes Racing Festival.

00:59 So that's one piece of it.

01:01 I was walking around the track yesterday evening

01:03 and saw the DraftKings and DK Horse logos

01:07 kind of plastered just about everywhere around the track.

01:12 And in talking to some people at DraftKings

01:15 over the last week,

01:16 they're really looking to really further

01:19 and deepen this partnership.

01:21 They'll be sponsoring a race later this summer at Saratoga,

01:24 the Traverse Stakes, the most popular race

01:27 in Saratoga during the summer.

01:29 So a heavy investment,

01:31 like I was just talking about a few minutes ago

01:33 from DraftKings into the horse betting marketplace.

01:38 And they're looking to appeal to some VIP customers.

01:41 They're also looking to appeal

01:44 to just the casual horse player.

01:47 They've been a big proponent of fixed odds.

01:49 So we'll see what comes of this.

01:51 But two years in a row that Naira and DraftKings

01:54 have struck up a partnership.

01:56 And for the race on Saturday,

01:59 I like Sierra Leone,

02:01 finished second in the Kentucky Derby.

02:03 Has had a good string of workouts for Chad Brown.

02:07 He's a morning line favorite, so kind of chalky,

02:09 but that's what I'm going with.

02:12 (upbeat music)

02:14 (bells chiming)

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