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DraftKings' Strategy Amid Betting Market Volatility
SportsGrid
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1 year ago
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Sports
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00:00
I do think, Sam, based on what I saw last week, with a lot more of the dogs covering
00:08
and winning outright, I think this will probably normalize, but DraftKings certainly is hoping
00:13
for that, aren't they?
00:14
Yeah, definitely.
00:15
You talk to traders in the industry, and they're all very adamant not to react too much to
00:22
something.
00:23
Definitely week to week, if you have ... A few weeks ago, I think 14 favorites covered
00:27
the spread, and only one underdog did.
00:30
They try not to react to this week to week stuff, but then when it becomes a trend of
00:33
two weeks, three weeks, four weeks, five weeks, then they start to say, hey, maybe we should
00:39
be changing the odds a little bit.
00:40
But to your point, Craig, this is something that just happens in the industry every now
00:45
and then.
00:46
They can't really explain why it happens.
00:49
You play the sport.
00:50
You play the game.
00:51
The outcomes on the field are different.
00:53
That's why it's so hard to be good at sports betting.
00:54
It's hard for the books themselves to be good at it as well.
00:57
It's a low margin business.
00:59
So they're hoping it normalizes.
01:00
It seems like so far, in the recent weeks, it's normalizing a little bit.
01:05
But still, because of how bad those weeks have been, DraftKings is advising $175 million
01:12
cut to their guidance.
01:13
Now, they're going to offset it in their own way.
01:14
They say they're going to lower promotions and marketing as a result, which should save
01:18
them about $55 million on that front.
01:21
But when the math shakes out at the end of the day, that's still four times as much as
01:25
FanDuel says they're going to lose.
01:27
And pretty important to note here as well, while very similar companies, DraftKings is
01:31
pretty much only US sports betting, only Canada sports betting, only Canada iGaming.
01:37
They don't have these 14 other brands that Flutter, the parent of FanDuel has, that can
01:40
lean on across the rest of the world to offset company costs.
01:44
Flutter's actually raising their guidance when DraftKings is very dependent on the US
01:48
is lowering their guidance overall.
01:50
So that's another important distinctive factor between these two companies.
01:54
I will say as well, compounding the issue is when you get people to bet parlays so much
01:59
and when that is really good for your business and it drives higher margin bets, when those
02:03
parlays hit, then that can create a really volatile kind of situation for your company.
02:08
And that's what DraftKings is dealing with right now in this quarter.
02:12
Parlays were up about 5% in terms of the percentage of all the money that goes into them.
02:16
And in a lot of those parlays, you have big favorites on the money line, lower odds put
02:21
together for a better payout.
02:24
Most of those have hit a lot as well, but yeah, they're kind of taking the same approach
02:27
as traditionally traders have in Las Vegas, like hoping it shakes out, doing what they
02:31
can to offset the costs.
02:33
In the meantime, I've been hoping to make up for some lost ground as they enter quarter four.
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