00:00 Facebook has launched a strategy to increase usage amongst young adults,
00:04 and the media giant says it's succeeding.
00:07 In a press release, the company said there are more than 40 million people,
00:11 aged 18 to 29 in the US and Canada,
00:15 that are daily active users on the app.
00:17 Business Insider explains that this is the highest usage
00:21 for the young adult group Facebook has seen in the last three years.
00:25 Young adults are making big transitions,
00:28 moving, going to college, getting their first job or apartment.
00:32 And Facebook can help with all of this,
00:34 whether it's finding great deals on furniture on Marketplace,
00:38 exploring their interests with Reels and in groups,
00:41 connecting with their local communities and small businesses,
00:44 or finding someone they like on Facebook dating.
00:48 It would appear monetizing content and broadening the services available
00:52 is an innovative way to incentivize app users.
00:56 (MUSIC FADES OUT)
00:59 [BLANK_AUDIO]
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