00:00If you start a coffee shop, it's expensive.
00:04We knew that we would start with P10,000, P20,000, P60,000.
00:09We had a goal.
00:11Even a student can do it.
00:16The City Brew started with a group of friends.
00:18It started during the pandemic that was July 2020.
00:22I really like coffee.
00:24Me too, but I'm more into flavored coffee.
00:27We came up with the name The City Brew
00:29because our goal as a team is not just to expand.
00:33It's for different municipalities, cities, provinces,
00:36and of course, to be known here in the Philippines.
00:41Actually, Vince and Mary Van
00:44don't have experience on how to run a business.
00:48I'm the only one who has an idea on how to manage it.
00:51But when it comes to running a cafe,
00:54the three of us don't have an idea.
01:00It was hard for the three of us.
01:03We just released a variant of Cold Brew, which is black.
01:08During our first and second week,
01:12the sales were good, the volume was good,
01:15and our orders were good.
01:17We just offer it online and deliver it.
01:21After two weeks, our sales went down.
01:24In a day, only two people order.
01:27But we came to realize that
01:29there are a lot of people who don't like black coffee.
01:33Not all of our customers like black coffee.
01:36I think that's the point where we should give up.
01:39And then we came up with different flavors,
01:42different recipes that we can add.
01:44And that's when we saw that our business boomed
01:47because there were a lot of people ordering.
01:52On July 2020, when we started,
01:56and after three to five months,
01:58we saw that our business was worth it.
02:01Because our customers' support was amazing.
02:05And not to forget the provincial capital of Ilocos Norte
02:09because they have this project called Buy-In
02:12to help start up businesses here in Ilocos Norte.
02:17I remember that we were jealous
02:19because there were so many people in front of our booth.
02:23And the orders were all coming in at the same time.
02:26It was hard for us to accommodate everyone.
02:28Because of their project, we catered more people.
02:32When we grand launched our mobile cafe,
02:35we saw that there were a lot of people.
02:38And a lot of people PMed our page
02:41asking if we have a franchise.
02:44Because they said that the packaging was good,
02:46the mobile cafe was good, so we set it up.
02:48And at the same time, the product that we serve
02:52is competitive.
02:53It feels good when people give you that kind of feedback.
03:00Our bestsellers right now are
03:02Salted Caramel,
03:03Vanilla Caramel Cream,
03:05and White Mocha.
03:09Now that we've established our market,
03:12we are already serving at least a minimum of 50 cups a day.
03:16On weekends, we can serve up to 100 cups.
03:20On special events, more than 100 cups a day.
03:27When we saw that it was earning,
03:29we wanted to get money for ourselves.
03:32But as a team, we decided to invest it again in our business.
03:37Most especially in the things that the city needs
03:41and in our supplies.
03:43Our goal is to maintain this mobile cafe
03:46that we have with a strong partnership
03:49with Baker's PH.
03:51We want to develop the place that we have now.
03:55And we also want to pop up to different locations
03:59so that our business can be seen and recognized.
04:05Starting a business is not as easy.
04:07It requires a lot of hard work and dedication.
04:11Most especially for me, because I juggle my time
04:14as a student and as a young entrepreneur at the same time.
04:17It's not that easy to earn money.
04:20It's not that easy to start a business.
04:23I grew as a person, and when I see myself
04:27compared to myself before,
04:29I can say that it was all worth it at the end.
04:33You should start a business where you are happy,
04:35where you are comfortable.
04:37Because it's hard to do something
04:39that you are not happy doing.
04:42If you start, you are passionate of what you are doing.
04:46I've learned how to become patient.
04:49If we gave up, we wouldn't be where we are now.
04:52But because we became patient,
04:55it became possible.
04:57It really requires time.
04:59You should know how to manage your time properly.
05:03To those people who want to start their own business,
05:06invest in yourself first.
05:08Find out what your passion is.
05:10If you do this, you will be happy.
05:12Then that's the start.
05:14Start the business you want.
05:16Think of a product
05:18that is feasible and in demand
05:20to the current situation.
05:22If you feel like it's really your time
05:24to start a business,
05:26then don't wait for tomorrow.
05:44And hit the notification bell
05:46to get updates on our latest episodes.
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