The Roar - Sunderland finances deep dive - watch pt1 on Shots!TV - video Dailymotion

The Roar - Sunderland finances deep dive - watch pt1 on Shots!TV

Transcript

00:00 If you want your fans to be hyper engaged and spending their money, which they are very happy to do,

00:07 when they feel enthusiastic, when the product's good, you know, I think we know that some of them want to do things sustainably.

00:13 They're not going to invest rashly. They're not going to invest in a huge way.

00:17 But it's at what point do you then begin to threaten what you really need,

00:22 which is that kind of unity, if you like, or that buy-in is maybe a better word for it.

00:26 [BLANK_AUDIO]