Scientists are trying to bring back the woolly mammoth. Here’s how the business model actually works

Fortune

Colossal Biosciences has made headlines as the de-extinction startup primed to bring back the woolly mammoth. Here’s how the business model actually works.

Transcript

00:00 Colossal Biosciences might seem like a real-life parallel to Jurassic Park,

00:04 but their business model is pretty different from the movie's dinosaur-themed part.

00:08 The company has already raised $225 million to date and is on track for mammoth calves in

00:13 2028 according to their CEO, Ben Lamb. Colossal's monetization model emphasizes educational content,

00:20 spinning off technology companies they create, and focusing on de-extinction and preservation.

00:26 The startup is currently working with the University of Alaska and University of Stockholm

00:31 on one of the largest-ever studies focused on radiocarbon-dating mammoths. Colossal also joined

00:37 the BioRescue group working to save the northern white rhino from extinction, and have made efforts

00:42 to rebuild the Victorian grassland earless dragon, which was thought to have gone extinct in 1969

00:48 but was recently rediscovered. Lamb realizes that this might still seem odd to some, but says,

00:54 It's not our job to persuade, it's our job to educate and be transparent.

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