00:00 [music]
00:06 Four pavilions with an exhibition area of 50,000 square meters,
00:10 occupied by 768 exhibitors, 21% of which comes from abroad.
00:16 The international green room is an explosion of beauty,
00:19 rich in colors and intoxicating scents, but also of equipment
00:23 and products for the floral sector.
00:26 My Plant and Garden is the perfect place where all the actors
00:30 of the industry meet and compare.
00:33 It's a great comparison because My Plant has 360 degrees
00:39 all the aspects of the green sector,
00:42 from machinery, sports green, everything that the gardener
00:48 and the gardener needs in a pavilion, to then move to the heart
00:53 of the floriculture in the 16th pavilion,
00:56 then to the whole world of technology, all the products for the garden centers
01:01 and the world of decoration, therefore the whole world of flowers,
01:05 the great spread of colors in the 12th and 8th pavilions,
01:10 so there's really nothing missing.
01:14 The quality of Italian products is distinguished
01:17 in the international panorama.
01:19 More than 50, up to 70% of the Italian florist product
01:24 is intended for export, so this places us as among the main suppliers
01:30 of flowers and plants in the international market.
01:34 This is because we have a great history, a great culture
01:39 of Italian florism, born almost 200 years ago,
01:44 and in this history we have developed a great passion,
01:48 but above all a great quality that is recognized by our markets.
01:52 This fair is certainly a great example, and it is the right time
01:56 to celebrate this ownership in our market,
02:02 and it is demonstrated by the fact that the influx from abroad
02:05 in this fair is increasing year after year.
02:09 The green, not only as an economic flywheel, but also as a heart
02:13 of public health issues and social sustainability.
02:17 For us, green and health are the basic aspects
02:22 to build the future of our cities.
02:25 Green and health are the constitutive elements
02:30 that find in sport, as a model of social inclusion,
02:35 a new possible protagonist in our cities.
02:39 Sport in the open air, sport in our cities, in the green park,
02:44 is the place where people who do not know each other
02:48 begin to meet.
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