Mindful Memorials - how memorial masonry business sets itself apart from competitors - video Dailymotion

Anna and Adrian Buckley, co-owners of Mindful Memorials.

Transcript

00:00 So I'm Anna Buckley, one of the co-owners of Mindful Memorials.

00:05 And I'm Adrian Buckley, Anna's husband, also one of the co-owners of Mindful Memorials.

00:11 So tell me about Mindful Memorials.

00:13 So Mindful Memorials has a very holistic approach to creating memorials for our clients.

00:21 And we're very aware of the fact that our door is a door that's difficult for people to come through.

00:29 So the approach is, we take a mindful approach so that when people come to see us,

00:36 everything that they experience as they walk through the door is comforting.

00:42 So we look at the interior decor, we try to make it colourful, we use lots of plants.

00:49 We provide nice coffee, tea, so that when they sit down, hopefully that's a comfort.

00:56 Calming music. So everything is done to try and calm the nervous system down and help people to feel comfortable.

01:05 What we find then is that it means that we can talk comfortably with our clients,

01:12 so they can open up to us, tell us the stories about the person that they've lost.

01:17 And hopefully during that time we then get a sense of what we can create.

01:22 So we can look at the symbology, we can talk to them about the type of lettering that they want to use,

01:27 do they want to use a phrase that their loved one used to use a lot that's meaningful to them,

01:34 the epitaph, or sometimes we use lyrics of their favourite song.

01:38 So all of this enables us to then ensure that the memorial that we create is very meaningful for our clients.

01:47 We try and make it not a commodity anymore, so I think other, in the past, other masons see it as a commodity.

01:54 We don't see it as a commodity at all, we want to make sure we feel who that person is

02:00 and we create something that reflects that person.