Perusahaan teknologi RevComm mendukung produktivitas bisnis dengan inovasi “MiiTel”, yakni sistem telepon pintar berbasis Artificial Intelligence (AI).
MiiTel merupakan salah satu tools hybrid intelligence yang mampu memecahkan masalah black box dalam industri call center, yakni kondisi ketika perusahaan tidak dapat mengetahui bagaimana percakapan antara agent dan pelanggan dilakukan dalam panggilan.
00:00 Terima kasih yang masih bergabung sama kami, Piusa dan kini kita masukin segmen Cretab dan tema yang akan kami bahas di segmen Cretab kali ini adalah
00:08 Cuanlah Startup Penyedia Sistem Telepon AI Analytik untuk Performa Sales dan juga Call Center sudah tersambung melalui video conference.
00:15 Ada Mr. Takeshi Aida, Founder dan CEO Refcom.
00:19 And right now we're connected with Takeshi Aida, Founder and CEO of Refcom.
00:23 Hello Takeshi, how are you?
00:25 Hi, how's it going? Very good. Thank you for having me.
00:29 Thank you for joining our program this morning on Cretab.
00:33 So talking about the Refcom Inc. as the opener, can you explain just a little bit about the business of Refcom Inc.
00:41 and what kind of product that had been produced by the company?
00:45 Alright, thank you. Again, it's an honor to be here today. Thanks for having me.
00:50 My name is Takeshi, I'm the founder and CEO of Refcom.
00:54 Refcom is a B2B SaaS company. We are providing voice analysis AI called Meetel.
01:04 We are the only Asian AI startup selected by Top AI 50 by Forbes and Sequoia alongside ChachiBT, OpenAI, Mid Journey, Cohere and others.
01:17 Meetel is a voice analysis AI, right? It analyzes what and how to talk between reps and customer or boss and employees,
01:28 whoever it is, internal communication, external communication.
01:32 We optimize conversation to increase productivity.
01:37 So that's pretty much what we do.
01:39 And we have approximately more than 60,000 customers globally based in Japan, Indonesia, US and Philippines.
01:48 Yeah, that's about it.
01:50 So related to the Meetel as a product that had been produced by Refcom,
01:55 so what kind of business that being a loyal customer of the product of Meetel itself?
02:02 So in terms of the function of the system or the application, how does this actually make the business owner or the supervisor of some division,
02:16 let's say for the call center supervisor, it is going to make the supervising job easily when they're using Meetel as the tools?
02:27 Yeah, that's a good question.
02:29 So in conclusion, we can contribute to any business, any layer, like executive layer, supervisor layer, management or player, any layer, any industry.
02:43 But it is well suited for business that involve frequent verbal communication via telephone, web conference and face-to-face interactions.
02:53 Specifically, it is particularly compatible with sales and call center operations where it directly impacts sales and customer satisfaction.
03:03 For example, industry like real estate, insurance, finance, banking, they communicate a lot of verbal communication via phone, web meeting and face-to-face.
03:19 So we can contribute to increase the sales conversion rate, NPS, customer satisfaction rate, employee satisfaction rate, these kind of KPIs.
03:31 So that's pretty much what we do.
03:33 Yeah, because call center, for example, is one of the front-liners which is very important for the growth of the business.
03:40 So you, or as a business player, we need to measure the performance of the call center because they're the one who are facing the customer directly.
03:53 That's why we need some mechanism to make the measurement of the call center performance getting easier.
04:00 So that's why Meetel presents to having this service.
04:05 So one of the interesting thing or interesting feature about Meetel is transcripting the talking between the call center officer and then the customer.
04:18 So it is making the job of the supervisor easier because they're going to read it about the words that had been, what you call it, said by the call center to the customer.
04:32 So how is actually the market receive the presence of Meetel so far?
04:39 Yeah, as I mentioned, we have more than 60,000 customers globally just in five years.
04:47 So I think it tells you that market receives very well and we can contribute.
04:54 We have been able to contribute to increase their sales and decrease the cost.
05:01 More specifically, if you only transcribe and then what?
05:07 So what, right?
05:08 You have to summarize it and then automatically input it into CRM or any system.
05:16 And then the person in charge doesn't have to input the result of the call so that you can increase the productivity.
05:26 So transcription itself is not valuable.
05:30 If you can summarize it and automatically input it into CRM, and then you can decrease the after call work and then increase the productivity.
05:41 And person who got shared, you can eliminate the omit the bias info to hedge the compliance risk.
05:53 Definitely making things a lot easier.
05:57 So from what you have seen, how can the products produced by Refcom, Inc. impacted users business development?
06:04 Of course, based on their experience using Meetel as the application.
06:09 Yeah, so we build our system from scratch by ourselves.
06:14 We have approximately 300 employees worldwide and out of 300, 120 is engineer.
06:22 And based on the customer's voice, we continuously update our system to meet the customer's needs.
06:33 For example, not only what to speak, but also how to speak really affects the result of the call or sales, right?
06:42 Like talk/listen ratio, number of silences, interruptions, speech rate.
06:49 These kind of factors really affects the result of the sales.
06:54 So based on the customer's voice, we update these functions to increase the customer's economic value.
07:03 Okay, sure. It is getting interesting. We're going to have another segment right after the break.
07:07 We're going to continue.
07:08 And stay tuned with us, so we can be back soon.
07:12 I'm still talking with Takeshi Aida, founder and CEO of Refcom, Inc.
07:18 Takeshi, would you mind to explain just a little bit more about the cooperation system between you, Refcom, and the clients?
07:28 Is it contract-based? And the range of the fee service for the client if they want to use Meetel as the apps for their business?
07:41 So it's a subscription basis. It's a SaaS, cloud SaaS.
07:46 And the price is only 400,000 rupiah.
07:51 It's super cheap, considering the economic value.
07:55 So we commit in the short term, we commit the profit and loss impact by increasing sales and reducing cost.
08:05 In the mid- and long-term, what we are doing intrinsically is that it realizes balance sheet impact by transforming voice data into actionable data as a valuable asset.
08:19 Okay. Since the time is very limited, I'm going to ask you two questions.
08:24 The first one is going to be the guarantee of the security on that client's data that process for your services.
08:31 And what are the long-term target of Refcom or Meetel in the future?
08:38 Yeah. So first question, we comply with the ISMS and GDPR.
08:44 We cryptomize the whole data and store the data locally.
08:49 So Indonesian government, BPJS, is using a lot of enterprise is using.
08:56 So it complies fully with enterprise security standard.
09:01 And to answer your second question is that our mission is to reinvent communication to build a society where people think about us.
09:11 So by increasing productivity, we'd like to build a society where people think about us to increase the true communication.
09:23 Okay. I would like to ask you a lot of things, but the time is very limited.
09:28 Thank you very much for joining CREATAP this morning. Have a great success for you and the team.
09:34 Thank you. See you very soon.
09:35 Thank you so much. Thanks for having me.
09:37 Okay. And before we end this Power Breakfast, we will watch the IHSG movement update first, which you can also watch on RTI.
09:47 The IHSG is moving so far.
09:57 You can see it on the television screen. The IHSG is moving positively at level 7318, from 285.
10:05 And the condition is still dynamic.
10:08 And for the top genus and top users, you can watch it on RTI.
10:18 And it doesn't feel like we've been with you for 90 minutes.
10:21 I, Wiki Adrian, would like to thank my colleagues and the director of Somber Datu for joining us.
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