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  • 2 years ago
Glow Recipe crossed $300 million in revenue last year helped by a few hero products, including its watermelon dew drops, which together with toners accounted for 41% of its business. Serums made up another 35%.

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00:00 The co-founders of Glow Recipe worked at L'Oreal for a decade before quitting to start their own
00:04 skincare brand. Sarah Lee and Christine Chang met at L'Oreal's Seoul office in the mid-2000s.
00:08 They both grew up all over the world and shared Korean heritage and an appreciation for traditional
00:13 Korean beauty regimens. Lee and Chang were both transferred to L'Oreal's New York City office at
00:17 the same time and it wasn't long before they decided to quit and launch their own business.
00:21 In 2014, the friends launched Glow Recipe. Today, it is one of the most popular brands on TikTok
00:26 and earned more than $300 million in revenue last year. Fortune is the first to report.
00:31 The duo says their time working at L'Oreal helped them understand the nitty-gritty of
00:34 the beauty industry and how to market their products to get on retail shelves like Sephora.
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