00:00It's only been about 18 months since Meghan launched as ever, which is her lifestyle brand
00:06known for its jams, which she calls Spregs, its teas, its wine, and its chic, minimalist,
00:13oat-hued aesthetic. Reports suggest that Meghan plans to continue running the company from the
00:19couple's, quote, international basis. But how does a brand built on selling an aspirational
00:27Californian lifestyle resonate when its founder is living in Gloucestershire or wherever else
00:35Harry and Meghan might end up? Does a founder or leader have to live the life and values that they
00:43are selling in order for us, the consumer, to buy into their product? In our authenticity-obsessed
00:51age, I would venture that the answer to that question is yes. Can Meghan buck the trend?
00:57We'll be watching in the coming months to see how as ever fares.
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