Taylor Swift's eras explained

We all know that Taylor Swift is bringing her Eras Tour to Australia. But what exactly is an era? Canberra Times journalist Amy Martin explains.

Transcript

00:00 By this stage we all know that Taylor Swift is bringing her Eras Tour to Australia.

00:04 But what exactly is an era?

00:05 It's been a long-held belief by Taylor Swift that in order for a female artist to have a lengthy career,

00:10 they need to start fresh with each new album.

00:13 New music means a new aesthetic, sound, feel, and in Taylor Swift's case, colour.

00:17 Debut is light green, fearless is gold, speak now is purple, and so on.

00:22 And we've watched as Taylor Swift has gone from the sundress and cowboy boot-wearing singer in her debut era

00:27 to the black and snake motifs of reputation.

00:30 Not to mention the 70s feel of midnights.

00:33 It's worked beautifully as a marketing tactic,

00:36 but it also means that as Taylor Swift revisits her 10 albums and eras,

00:40 fans are dressing up to match their favourite.

00:43 And each has a set of rules to follow.

00:45 If you're wanting to show your love of 1989, it's a sequined crop top and matching skirt.

00:50 If lover is more your vibe, think hearts and lots of pink.

00:53 And if folklore is your jam, then opt for the cottagecore vibe and long flowing dresses.

00:58 And this ritual of dressing up is getting bigger and bigger

01:01 the more people are sharing their outfit choices in the lead up to the show.

01:05 The most important element though is the friendship bracelets.

01:08 Inspired by the song "You're on Your Own Kid",

01:10 Swifties make their own Taylor themed bracelets and swap them at the concert.

01:14 No matter what era you choose, it's safe to say that this is not your average concert attire.

01:19 Jeans and a t-shirt are no more. No one goes to the lengths that a Swiftie does.

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