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Benzinga
  • 2 years ago
Tom Brady is merging his health and nutrition brand TB12 and his apparel brand Brady with the training company Nobull. As part of the deal, Brady will become the No. 2 shareholder in Nobull, behind Mike Repole, who purchased a majority stake in Nobull in 2023. Nobull was founded in 2015 and sells sneakers and apparel primarily online. It aims to become a complete wellness company under this merger. The merger will include footwear, apparel, and nutrition products previously housed under the TB12 and Brady brands.
Transcript
00:00 It's Benzinga and here's what's on the block.
00:02 Tom Brady is merging his health and nutrition brand TB12 and his apparel brand Brady with the
00:06 training company Noble. As part of the deal, Brady will become the #2 shareholder in Noble
00:10 behind Mike Rapoli, who purchased a majority stake in Noble in 2023. Noble was founded in 2015 and
00:16 sells sneakers and apparel primarily online. It aims to become a complete wellness company under
00:20 this merger. The merger will include footwear, apparel, and nutrition products previously housed
00:25 under the TB12 and Brady brands. Brady and Rapoli aimed to take Noble, a currently $250 million
00:30 brand, and turn it into a billion-dollar company. Brady said the deal offers a way to ensure his
00:35 brand and fan base will continue to have influence in the health and wellness space.
00:38 For all things money, visit Benzinga.com.
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