Brand Sheffield vox pop

Was the council right to give a £140,000 contract to a London firm to create a Sheffield brand ?

Transcript

00:00 There's no need. Sheffield can speak for itself because it has a lot of good concepts.

00:04 Good university, fantastic environment around it, not too expensive accommodation and so on,

00:11 good club life, etc. It's a good place to be and I think that's universally known in the UK.

00:18 Once you've lived here, as I have, you don't really want to live anywhere else. It's a great place to be.

00:24 What would be the best way to promote it beyond its boundaries?

00:31 Promotion? OK, well, why not put up some social media stuff?

00:38 A council could do that kind of thing. It would be much cheaper than employing somebody from London.

00:46 I can see the pros and cons. It would be nice for local business to get the call.

00:51 But at the same time, I think it could well be that somebody coming from outside could see things that we sometimes miss,

00:58 that we just take for granted. And if it were up to you, what would you brand about Sheffield?

01:07 Sheffield, I think it's a lot about the countryside and the parks, but I think there's an awful lot more to it.

01:14 It's just that Sheffield is not very good at shouting for itself. What else would there be?

01:21 I think the history of the football. I think we need to make a lot more of that than we have done in the past.

01:28 And I think we need to build on that to make that a real visitor attraction in the future.