College Football Business Issues in 2024: Presidential Election
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00:00 Sportscaster Rick Harrell, the Maxwell Minute, looking ahead to the top issues in 2024 from
00:09 the business side of college football brought to you by the Maxwell Football Club.
00:14 Third big issue is politics.
00:17 Why is it relevant that Donald Trump and Joe Biden spent $14 billion on the election years
00:24 ago?
00:25 Why? Because $16 billion is predicted to be spent for this year, an incredible number
00:32 considering what the opportunities are and one of the most divided elections in our history.
00:37 When you get into quarter three and quarter four, that's going to be a time where there
00:40 may be reduced time slots available for what?
00:43 For college football, for college football ads, for corporate sponsors, the all states
00:48 and home depots of the world in college football ads.
00:51 This may become a significant issue.
00:53 It's not that sports sponsors don't want to spend the money.
00:57 They just may not find a place on the calendar cluttered by election issues.
01:02 [MUSIC]