Promoting local products this holiday season | The Exchange - video Dailymotion

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We all want to give and receive quality gifts every holiday season. How are local artisans and businesses giving us value for money through their products?   Let's have an exchange with Katutubo PH founder Mons Romulo.  Your business is our business. Join our senior anchor Rico Hizon on The Exchange.  Visit our website for more #NewsYouCanTrust: https://www.cnnphilippines.com/  Follow our social media pages:  • Facebook: https://www.facebook.com/CNNPhilippines • Instagram: https://www.instagram.com/cnnphilippines/ • Twitter: https://twitter.com/cnnphilippines

Transcript

00:00 [Music]

00:09 Welcome back right here on The Exchange

00:11 where your business is our business.

00:13 I'm Rico Gizon.

00:15 Well, we all want to give and receive quality gifts every holiday season.

00:20 How are local artisans and businesses giving us value for money through their products?

00:25 Let's now have an exchange with Catutubo PH founder, Mons Romero.

00:30 Mons, great to have you with us.

00:31 The holiday rush is building up.

00:33 The traffic is so scary.

00:35 Is this also the case for buyers of locally made products?

00:39 Are everyone flocking to your bazaar ongoing right now in the Bench Tower?

00:43 Yes. Yes, we're very grateful to the shoppers for being here

00:49 because you're helping a lot of neighbors, merchants.

00:53 And of course, the sewers.

00:56 So we're really grateful.

00:58 The crowd is just right.

01:01 So I hope people will still come.

01:03 They'll be here to fund it.

01:05 10 a.m. to 8 p.m.

01:06 So it's a four-day bazaar of Catutubo PH.

01:09 How many merchants are currently participating over the next four days?

01:14 Yeah, we have 65 merchants.

01:17 We started yesterday.

01:19 It was quite successful for Thursday.

01:22 And we were here until Sunday, 10 a.m. to 8 p.m.

01:26 And lots of cheap, important products, though, Mons,

01:30 can be found in Changues and even malls, which are imported from overseas.

01:36 How are local handicrafts and products competing against these cheaper imports?

01:43 You know, we're very, very happy that our Kapabayans,

01:48 even foreigners, have been coming and buying from our local merchants

01:54 because they see that it's really quality and it's really done well.

01:59 We really carefully curated all the products in the pop-up at Catutubo PH.

02:06 So come here.

02:08 And then the prices vary.

02:10 We really made sure that it would be price-friendly for everyone

02:16 so that we can get more shoppers to buy our products.

02:21 That's right.

02:22 Let's buy our own products.

02:24 Let's buy our own local products.

02:27 What kind of local products are being marketed at Catutubo PH?

02:32 And what makes them stand apart from the imported items?

02:39 Well, first of all, you're wearing your culture.

02:44 We make sure that the clothes here have locally made fabrics.

02:50 And we're featuring also four of the Bench Tear No Con winners,

02:56 the Grand Prize winner, the Bronze winner, and two finalists.

03:00 So they have new designs that are really so attractive to the youth,

03:07 up to the moms and the dads.

03:09 And people are quite surprised at the quality.

03:12 Because we make sure before we get in a merchant,

03:16 we make sure that the quality is perfect

03:19 because we want to make sure that we give our shoppers the best.

03:24 And, Mons, apart from clothing, fashion,

03:27 what other products and items are our Kababayans looking for

03:32 in pop-up markets like Catutubo PH for Christmas gifts?

03:38 Well, for the Bench Catutubo pop-up market,

03:40 we make sure that there are a lot of gifts, affordable gifts,

03:44 from food to accessories to table napkins, all made in the Philippines.

03:52 We even have a chopping board with a package in a nice bandhan wrapper

03:58 so that when you give it to foreigners and even to our friends,

04:03 it's presentable and we can be proud.

04:06 So we don't--not only clothes, we have shoes, handbags, accessories.

04:11 We have locally made candles with the suitable rose scent, Christmas scent,

04:17 Benguet market scent, so it's fine scent.

04:21 So it brings us the--gives us more the spirit of Christmas.

04:26 Gifts are very innovative right now, using a lot of our Filipino fabrics and materials.

04:32 But, of course, when you put all of this craftsmanship together, months,

04:37 of course, the bottom line is it's still a business.

04:41 The cost can also be high.

04:43 How are local manufacturers balancing making a profit and, of course,

04:49 value for customers' money to make it affordable to our shoppers?

04:55 Well, Bench Catutubo pop-up market stands out from all the pop-ups

05:00 because we have it at least eight to nine times a year.

05:04 So when we have pop-ups eight to nine times a year, our weavers, our sewers,

05:10 and our merchants have continuous jobs.

05:13 So with continuous jobs, they can make the prices low because the demand is there.

05:19 So--and they have work, so they're assured that the next month,

05:26 they're going to have job orders again.

05:29 So our condition with them is to really make the prices affordable.

05:33 So it's really our agreement with them that we promise to give them jobs

05:39 as long as they maintain a low price.

05:42 And I think it's--when you enter the pop-up market,

05:45 we want to make sure that everyone is carrying something that's worth something,

05:52 value for money, and for themselves.

05:55 A local Christmas product that is world-class.

05:59 Thank you so much for this local business exchange.

06:02 Catutubo PH founder, Mons Romulo.

06:06 And before we go, here are words from Mother Teresa on giving.

06:12 It's not how much we give, but how much love we put into giving.

06:20 And this is the exchange.

06:21 You make sense of the facts and the figures and the ups and downs of the business cycle

06:24 because your business is our business.

06:27 I'm Rico Gizo, and thanks for watching CNN Philippines.

06:30 News you can use. News you can trust.

06:34 [Music]

Promoting local products this holiday season | The Exchange

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