00:00 Thank you for joining us in CreateUp with me, Prisa Sompodadu and my colleague.
00:04 Wiki Adrian and we will discuss about the opportunity of the start-up market for organic beauty products and also femtech in general.
00:11 We will discuss with Mrs. Susan Anggra, who is the CEO of Yuna. How are you, Mrs. Susan?
00:17 How are you, Wiki and Prisa?
00:20 I'm fine.
00:21 Thank you for joining us in CreateUp. What inspires you to create Yuna? Do you have any personal experience?
00:29 Yuna comes from a very simple idea.
00:34 Women should not compromise on their own health.
00:39 Specifically, in terms of menstruation.
00:43 Actually, 8 out of 10 women in Indonesia experience skin irritation in their private area when menstruating or having periods.
00:53 However, we never hear about this because it is a silent problem.
00:58 It is never discussed because there may be stigma, taboo, and shame.
01:02 Coincidentally, I experienced this irritation myself since I first got my period until about 5 years ago.
01:08 The moment of truth for me was when my daughter prepared her first period.
01:14 Coincidentally, she has sensitive skin.
01:18 So, I thought that if I already experienced irritation when menstruating, it might be worse for her.
01:27 That was the moment of truth, the starting point.
01:31 I started doing research on what actually causes skin irritation.
01:37 Why am I already this old?
01:40 Why didn't I know about this?
01:41 I never had education about this.
01:43 And it's a bit embarrassing to talk about it.
01:48 I started researching about the best menstruation product.
01:55 I think that was the beginning.
01:57 That's the inspiration.
01:58 But if we look at the existing products, what are the shortcomings of the existing women's care products?
02:07 And what solutions were offered by Yuna, Mrs. Susan?
02:10 Okay, noted.
02:12 We also did research.
02:14 Most of the products in the market, not only in Indonesia, but also in other countries,
02:19 are made from cotton material mixed with plastic and sometimes recycled materials.
02:26 That's right.
02:27 These materials usually have to go through a bleaching process.
02:31 Bleaching uses chemical materials.
02:34 These chemical materials, specifically for the skin that is very sensitive,
02:39 will immediately have an instant impact, which is skin irritation.
02:43 But I also saw through the research, that besides skin irritation, which is a short-term,
02:49 there is also a long-term effect that we should avoid or prevent.
02:56 From these chemical materials, through bleaching, there is a signal that is produced, which is dioxin.
03:02 Okay, so that's the problem.
03:04 That's right. This dioxin is carcinogenic.
03:07 So, in the long run, it will increase our risk if we continue to be exposed to these carcinogenic materials.
03:15 Okay.
03:16 Therefore, through a fairly long research, through Yuna, for quite a few years,
03:24 we launched a wrapping product using 100% organic cotton.
03:28 So, it doesn't contain plastic, not from recycled materials, so it doesn't need to be whitened.
03:34 Sometimes, maybe recycled or other materials, the color is maybe blunt, maybe not all white.
03:41 That's why they go through bleaching.
03:43 Yuna uses 100% organic cotton material and this is complete with organic certification.
03:48 This does not contain bleach or chlorine, so it's safe for the skin.
03:53 Okay.
03:54 So, there are many people who use it because they use it once, so sometimes the production is the same as you said.
04:04 But from Yuna herself, is this product just the usual one or is there also a tampon?
04:13 Okay.
04:15 Currently, we only provide disposable wrapping products.
04:19 There is no tampon at all.
04:21 I see that the Indonesian market is still a majority on this product.
04:26 For now, the focus is still there.
04:28 Okay.
04:29 You just said that the business itself from Yuna, Femtech, and so far, only in wrapping products.
04:36 What will it be like in the future?
04:37 We will discuss the next session, Mrs. Susan.
04:40 And in the next session, we will be back.
04:43 We are still talking with Mrs. Susan Anggra, the CEO of Yuna.
04:47 Okay, so we will talk about her experience, then the understanding of the Indonesian people, especially women, of course.
04:53 They want a healthy product.
04:54 Yuna, can we meet you anywhere?
04:59 And what has been the development of Yuna's production since 2023?
05:04 It started in 2020, right?
05:06 We first launched the product in 2022, half a year ago.
05:13 We are still very new, it's been a year and a half.
05:17 Currently, Yuna can be found both online and offline, in the marketplace and our web commerce.
05:24 Then, offline, it can be found in supermarkets, mini markets, specialty stores, such as Alphamidi,
05:31 in Sosiola, KKV, Jogja Supermarket, Botemart, and so on.
05:36 For the details, you can find it on our website.
05:39 Okay.
05:40 In terms of production, the animosity is beyond our expectations.
05:47 We have had a few times when we run out of goods, because it turns out that the demand from the consumers is very high.
05:54 When we talked about the silent problem earlier, there were many women who related.
06:00 And what is very interesting is that when they try Yuna's product, they don't go back to the old product.
06:06 So, the stickiness is very high.
06:08 What makes them very loyal to our product is because when they try Yuna's product,
06:14 it turns out that it can be done without stickiness when it's a period.
06:17 Currently, we have around 200,000 packaging in one year.
06:23 200,000 packaging in one year. Wow, that's amazing.
06:26 Okay, if you look at the existing brands, why did they become an option?
06:32 Because it's very easy to get and in terms of price, it's very cheap.
06:40 How did Yuna see this and what was then offered by Yuna in terms of accessibility, product and price?
06:51 Okay, if we look at the packaging products from the behavior shopper or consumer,
06:57 they may not specifically see the packaging as a material that they have to consider.
07:03 It's the same as when they buy skin care.
07:06 Skin care has a long and detailed consideration.
07:10 They still consider the packaging as part of monthly grocery shopping.
07:14 So, maybe, they don't really care what's inside and so on.
07:21 So, we convey education to them.
07:24 And actually, interestingly, in terms of price,
07:29 Yuna's product price ranges from IDR 20,000 to IDR 30,000.
07:34 It's still very affordable.
07:36 But compared to other products, there are some that are priced below IDR 20,000.
07:40 So, is this a product that is very expensive for a better product or more premium or organic?
07:48 In terms of cash outlay, actually, no.
07:50 Therefore, their resistance to try this product is very low.
07:55 When they fail up about health issues and also offers that are not good for the product.
08:02 Because even if it's not organic, actually, there are many more expensive products out there.
08:06 But this is organic and the price is already IDR 30,000.
08:08 So, it's actually very affordable for my experience as a woman, Wiki.
08:13 Yes, because in terms of value or benefits, it is also realized.
08:17 Okay, the market response has been announced.
08:20 If we talk about Femtech itself, this is a kind of business ecosystem that will be developed by Yuna.
08:29 Moreover, in early November, they just received the funding.
08:33 What will the future look like?
08:36 The development of the product or maybe the services provided to the consumer?
08:39 Ms. Susan.
08:41 Okay, at the moment, for the short term, our focus is to expand our distribution network in Indonesia.
08:47 Currently, both online and offline.
08:50 Secondly, we will immediately introduce a new product regimen in the period care to complete this category of period care.
08:58 In terms of products, then in terms of digital services, we also have an e-commerce platform and our website.
09:06 In addition to providing products, our mission is to provide education and clear information about women's health.
09:14 Through our website, there are many information modules about this.
09:19 For example, my daughter just wants to get a period.
09:25 When looking for information about periods, looking in the web browser, for example, the material is very scattered.
09:31 On our website, it is very well organized with the complete modules that they need to know about women's health.
09:41 Then, in addition, there are also sales features available on our web commerce.
09:48 These future features will also be developed through this funding.
09:52 In addition, for the long term, maybe I will add a little bit for the long term,
09:57 we see that the Beyond Indonesia market is very interesting and very suitable for Yuna.
10:05 So maybe we target Southeast Asia as a market development.
10:10 Okay, local products are getting more global, right?
10:14 Hopefully this can be achieved, especially to be able to grab the same understanding from women or the target market in Indonesia
10:22 so that the production increases and empowers many workers.
10:28 Okay, Ms. Susan, thank you for joining us at Creative Success for Yuna and also friends there.
10:35 I always see you.
10:37 See you.
10:38 Thank you.
10:40 Thank you.
10:41 That's the presentation this morning.
10:45 We will show you again the information about Samsung, which is the top gainer and top loser in the middle of the IHSG.
10:52 This morning, the significant increase in IHSG, after about 28 minutes of the first session,
10:59 still increased 1.33% or 91 points, 6,948, with the Rupiah at 15,474, increased 1.51% against the US dollar.
11:14 Okay, the top gainers in the middle are Nato, then Heli, Care, and also Arto.
11:18 And the movement and also the last level can be seen on the television screen.
11:22 For Nato, the top losers are MANN, Cyber, MRAT, and OASA.
11:28 With the movement and also the last level can be seen on the television screen.
11:33 That's it, Mr. Mir, ladies and gentlemen, who are the gainers and losers so far.
11:38 And we have accompanied you for 90 minutes in Power Breakfast.
11:42 In the end, I'm Pris, Sasso Modatu.
11:44 That's it, Adrian. See you.
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