Hello! Welcome to another episode of marketing knowledge on @Dr.Neeraj.Bali.Management channel where we discuss the contemporary and relevant marketing and research concepts, tools and models. In today's video, we will discuss Marketing Management Orientations. In this video you will learn: - What are: the production concept, the product concept, the selling concept, the marketing concept and the societal marketing concept? - What are the disadvantages of the first four, less contemporary concepts? - Why is the societal marketing concept a source of organizational success today?
Description: In this concise YouTube video, we delve into the realm of marketing orientations, exploring five fundamental approaches that businesses adopt to achieve their marketing goals. By understanding these orientations, you can gain valuable insights into how companies strategize and tailor their marketing efforts to meet consumer demands and maximize profitability.
Join us as we navigate through the following marketing orientations:
1. Production Orientation: Discover how businesses focus on maximizing production efficiency and cost reduction to offer affordable products to a wide range of customers.
2. Product Orientation: Explore how companies prioritize product innovation and quality to create superior offerings that meet or exceed customer expectations.
3. Sales Orientation: Uncover the strategies employed by businesses that prioritize aggressive selling techniques and promotional activities to drive sales and increase market share.
4. Marketing Orientation: Learn about the customer-centric approach, where businesses conduct extensive market research, analyze consumer needs, and develop tailored marketing strategies to build long-term customer relationships.
5. Societal Orientation: Gain insights into how companies embrace social responsibility by considering the broader societal impact of their products and services, aiming to contribute positively to the community and environment.
By grasping these marketing orientations, you will gain a comprehensive understanding of the diverse strategies employed by businesses to effectively position their products or services in the market. Whether you are a marketing enthusiast, a business owner, or simply curious about the intricacies of marketing, this video will provide you with valuable knowledge to enhance your marketing acumen.
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