00:00 Take your fitness journey to the next level at the country's first ever luxury boutique gym,
00:05 which is opening its doors this month.
00:07 Kinetics Plus offers gym goers nothing but a top-notch gym experience.
00:11 And to tell us more, joining us live are its founders, head coach Martin Lugue,
00:15 and administrative director Luis Gatmaitan.
00:18 Good morning, gentlemen.
00:19 Good morning.
00:20 Great to have you here so early in the morning.
00:23 Guys, let's start off with the concept.
00:26 How and why?
00:27 I mean, every gym has its character, every gym has its own flavor.
00:32 But a luxury boutique gym, this is definitely something fresh, something new.
00:37 And I think the time has come for a concept like this.
00:40 What made you guys decide to take that leap?
00:42 Okay, building from our experience at Kinetics Lab, which is our premium brand,
00:46 so we took the initiative to take the services that we did there to a more discerning audience,
00:55 the go-getters, the high performers, in a more luxury setting.
00:59 I had the pleasure of actually coming out and having a preview of what you guys have on offer.
01:04 It is fantastic.
01:05 Thank you.
01:06 If I had to sum it up in a sentence, I said it's Olympic-level training with spa-level recovery in a hotel setting.
01:15 It really is a fantastic experience.
01:18 The sense of the level of training that you will find there, it's almost equal with the level of luxury that you find yourself in.
01:27 Who are we targeting?
01:28 Who is going to be coming out to Kinetics Plus?
01:33 Basically, what we want to target in Kinetics Plus are those that want to take their fitness journey seriously.
01:41 Of course, to add to that, those who would like to enjoy themselves while doing these things.
01:50 Right. I think a lot of people might find it hard to rationalize those two aspects.
01:55 Is it luxury? Am I going to be pampered? Or am I going to be working hard? It's both, really, isn't it?
02:00 Yes. It's an end-to-end experience.
02:03 We understand that exercising is not that glamorous, but it doesn't mean that it won't be a pleasant experience.
02:12 We're there to bridge that gap.
02:14 Right. It really does cater to a much more, like you said, discerning market.
02:18 People are looking for an elevated fitness experience but really aren't willing to give up on the perks of a luxury establishment.
02:28 At the same time, the level of training that they're looking for can't be beat.
02:33 What do you guys have on offer at Kinetics Plus?
02:36 Like you said, you have a kinetics lab, but you're taking this up to the next level.
02:40 What makes Kinetics Plus different?
02:42 Let's start off with the place.
02:44 Of course, we are located in the heart of Makati.
02:47 It's a beautiful spot.
02:49 It just necessitates the need to do justice with that location.
02:56 Of course, we have to build a luxury concept within that space.
03:02 Of course, we're also talking about our people.
03:05 Our people are highly trained coaches and licensed physiotherapists.
03:09 In fact, we flew in an Italian strength and conditioning coach to oversee the coaching program.
03:17 Next would be the people, the products.
03:23 Of course, if the people are highly trained, you can only expect the best products.
03:28 We're seeing some photos now, and it looks amazing.
03:31 I have to tell you, I think the other thing that gives a facility or a gym its character is really the community that gets built by the people who actually go.
03:41 Obviously, you want to be working out in the atmosphere of like-minded individuals, people who are running at the same pace as you are in that sense.
03:52 Listen, everybody is welcome, though.
03:54 Yes, of course.
03:55 This is a gym that is welcome to everybody.
03:57 It does have a limited appeal.
04:02 That's part of the appeal of the gym, really.
04:05 Like I said, it's open to everybody.
04:07 Everybody's invited, but you have to be quick.
04:09 You need to secure your slots because part of the concept really is capping off the membership.
04:14 We have over 900 square meters of space, which is pretty huge for a commercial fitness gym.
04:21 It is huge.
04:22 In the Philippines.
04:23 But we will be capping off our membership to only around 250 members, which we're about halfway right now.
04:30 You'd almost know everybody.
04:32 You would know everybody by name.
04:33 The people that you're out there working out with, you really will build a community that's quite exclusive to this experience.
04:41 Let's talk about some of the equipment and some of the brands of equipment that you guys have brought in that you'll only find or that are really the focus of Kinetics+.
04:51 Aside from the household names in the fitness industry with regards to the equipment, like Eliko, Rogue, and other brands, we also brought in Biostrength by Technogym.
05:04 Very cool.
05:06 Biostrength is by Technogym.
05:09 It's actually the very first installation here in the Philippines, second in Southeast Asia, which was actually, it came to us by surprise.
05:18 We're not playing here.
05:19 This is equipment that uses AI technology to give you a very sort of different experience.
05:25 I sat down at one of the workout stations, and you can choose from, it's amazing how it works.
05:33 You can have a very elastic sort of feeling to the weights. You can have a traditional sort of heavy metal sort of feel to those weights.
05:40 But depending on what you're looking for, you want to have strain on the concentric and eccentric part of the movement.
05:47 You can train for that depending on what your fitness level is, what focus you want to have.
05:52 You want to talk about that?
05:54 Actually, the main selling point of the Biostrength line is your ability to adjust the strength curve of the movement.
06:01 For example, you're lifting 100 kilograms of weight.
06:09 That stays the same when you're using the traditional barbell.
06:13 With Biostrength, you can either make it heavier when you push it or lighter when you push it.
06:18 It's amazing. It really is. Mindblowing.
06:20 It's the next level of training.
06:23 But the other part of the equation of training is recovery.
06:27 This is also a big focus of Kinetics+.
06:30 Let's round off the discussion with that.
06:32 Not only are you offering some fantastic facilities as far as the training equipment, as far as your modalities,
06:39 but recovery is also a big part of it.
06:41 Physio, you've got trained people working out there.
06:44 Infrared, cryo-plunging, all of the big trends is also a big part of what you guys have on offer.
06:51 Luis?
06:52 We have actually tried that before, but here at Kinetics+, we have tried to elevate the recovery experience even more.
07:02 Our team is led by expert physiotherapists, and we do offer different amenities to our members,
07:09 such as, as you mentioned, infrared and red light therapy.
07:13 We do have a cold plunge.
07:15 We do have compression therapy, which are all accessible to all our members.
07:21 And, yeah, together with that, of course, the recovery aspect of it,
07:26 our physiotherapists work hand-in-hand with our coaches to give out the best experience for our members.
07:33 And you're doing it in such an amazingly designed and beautiful surroundings.
07:37 I think every station you have there, it looks out onto the garden, looks out onto the metropolis.
07:42 Fantastic experience. Really looking forward to spending a bit more time out there.
07:46 How can people sort of snag, because slots are going fast, like we said.
07:49 It's a capped membership scheme, so you don't want to tarry.
07:55 You want to go out there and secure your slot.
07:57 How can people find you guys, and how can they secure their slot?
08:00 Kinetics+ is located at the third floor of the shops at the Isla Triangle, Tower 2.
08:06 If you want more information about us, just feel free to search us at Facebook, Instagram, and our website.
08:13 Oh, definitely Instagram. Every corner of this gym is very Instagram.
08:17 Guys, do not think about it twice. Get out there, snag a slot,
08:21 because this is a different level of experience when we talk about a luxury boutique gym.
08:29 Martin Luis, thank you so much for joining us this morning. Real pleasure.
08:32 Thank you.
08:33 Thank you.
08:34 Thank you.
08:34 [MUSIC PLAYING]
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