00:00 Hey everyone, it's Jordan Robertson with Benzinga and joining me today is Vincent Lupo, COO
00:07 at TradeUp.
00:08 Thanks so much for being here.
00:09 How are you?
00:10 Hi, thank you for having me.
00:11 Absolutely.
00:12 So to kick things off, can you give the viewers an overview of your company?
00:15 Sure.
00:16 So TradeUp Securities is a fintech brokerage firm.
00:20 We're a comprehensive solution for equity, option, ETF trading, clearing, financing.
00:27 We have a mobile app, desktop app, a web version of the app.
00:31 So all the apps speak to each other.
00:34 So you have your information at your fingertips at all time.
00:38 We have a professional staff for the customer service for our clients.
00:42 So you have a true full fintech brokerage firm with a traditional customer service firm.
00:48 And talk to me a little bit more about the app.
00:49 What kind of features make TradeUp's app different?
00:52 So first and foremost, we're a commission free firm.
00:55 So we don't charge commissions for equities, options, ETF trading.
01:00 We have one of the lowest margin financing rates in the business.
01:04 We offer a level two quotes for free and a suite of analytical tools for free.
01:09 So the client can make their own informed decision in the financial markets.
01:15 Wonderful.
01:16 And you say you're committed to transparency, security, and customer satisfaction.
01:20 How do you actually go about following through on this commitment?
01:22 Well, we're a self-clearing firm.
01:24 We don't rely on third parties.
01:27 We also custody the assets for our clients.
01:31 Our technology is built around our clients' needs.
01:35 So they all always have their data at their fingertips.
01:38 And we make sure that the data is secure.
01:40 So there is comfort to the clients knowing the securities and their trading and their
01:44 data is safe with us.
01:46 Absolutely.
01:47 And how has the influx of retail traders in the last few years affected the market and
01:51 the way that traditional players now do business?
01:53 Well, the last few years, obviously, there's been a big influx in the trading community,
01:58 especially in the retail space.
02:02 Firms like us, fintech firms like us, have contributed to that influx of trading, obviously,
02:10 by providing the tools and data and the things I mentioned before about trading commission
02:17 free.
02:18 It's made the retail investor come into the community, trying to manage their own finances
02:24 and make informed decisions.
02:26 And the thing is, the young professionals out there are trying to seek their own financial
02:31 independence, which I think is tremendous.
02:33 And I've been in the business for over three decades.
02:36 And I'm happy to be a part of this and have a firm like TradeUp help them achieve their
02:41 goals.
02:42 And do you see any major regulatory changes on the horizons for platforms like yours?
02:46 So we have oversight by FINRA and the SEC, and we align with their perspectives of protecting
02:52 the client's assets.
02:54 So it's important for us to make sure that our tech is built to attain those commitments
03:02 to the regulatory bodies.
03:04 And we're looking at the AI things that are going on, the machine learning, digital tokens
03:12 and crypto.
03:13 So we keep an eye and we monitor all that.
03:15 But at the end of the day, our foremost responsibility is to protect the client's assets and be fully
03:22 transparent with them.
03:23 And last question, do you have any new offerings on the horizon we can look forward to?
03:28 Sure.
03:29 We will be launching a professional trading app, different than the retail app, some of
03:35 the same features, but dedicated to more of a professional trader.
03:40 Also in the first quarter of next year, we'll probably launch fixed income trading for the
03:44 retail investors.
03:46 And also we do service to institutional investors with our apps.
03:49 So all in all, we're a full fledged fintech brokerage firm that can suit the institutional
03:56 investor and the retail investors.
03:58 That's wonderful news.
03:59 Well, thank you so much for being here.
04:00 That's all I have for today and I hope to see you back real soon.
04:02 Great.
04:03 Thank you for having me.
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