Tren Penurunan Pendapatan Iklan di X

IDXchannel

Pendapatan iklan di platform media sosial X tercatat turun 60% secara tahunan di Agustus 2023. Penurunan tersebut kian menegaskan tren penurunan pendapatan iklan sejak media sosial yang dahulu bernama Twitter ini diakuisisi oleh Elon Musk.

Transcript

00:00 Thank you for watching and stay tuned with us at Market Highlights.

00:03 Ad revenue on social media platform X fell by 60% in August 2023.

00:10 The decline is a sign of the decline in ad revenue since social media, formerly known as Twitter, was acquired by Elon Musk.

00:18 Ad analysis company Gateline, which tracks ad revenue from major advertising agencies, said

00:26 Ad revenue on social media platform X in August 2023 fell by 60% compared to August last year.

00:33 However, the X party refused to comment on this matter.

00:37 But the decline seems to emphasize the decline in ad revenue, which averaged 55% annually every month.

00:46 The decline has been since X, formerly known as Twitter, was acquired by Elon Musk.

00:53 Musk previously admitted that the platform experienced an ad revenue decline

00:57 and blamed activists for pressure on the ad.

01:00 Meanwhile last month he accused the anti-slander group as the main cause of the decline in ad revenue in the United States by 60%.

01:08 The biggest decline in ad revenue since acquisition occurred in December 2022,

01:14 where in the month the ad revenue fell by 78% annually.

01:19 Musk changed the name of Twitter to X in July as part of his plan to change the company into an existing application

01:26 which offers various services other than social media.

01:30 The development of social media X was also done by Musk,

01:33 by building payment features and increasing the number of video content on the X platform.

01:37 Various sources for IDX channel.

01:40 [Music]

01:45 [Music]

01:48 [BLANK_AUDIO]

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