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00:04 500 billion euros spent, a growth of 16% compared to 2021 and 8% compared to 2019,
00:13 are the data relating to the value of the Italian economy of beauty, equal to 26% of the domestic product of the national order.
00:20 To say it, the 2023 edition of "Economy of Beauty", the study carried out by the Office of Studies of IFIS Bank in the field of Caleidos,
00:28 is the social impact lab of the bank, which promotes initiatives in favor of communities and people,
00:33 with the aim of representing the excellence of "Made in Italy", presented at the Fortuny Museum in Venice,
00:39 to celebrate the 40th anniversary of the foundation of IFIS Bank.
00:43 In IFIS Bank we have a project that strongly promotes the growth of the PMI,
00:48 Development Engine of the Economy of Veneto, which we wanted to call "Economy of Beauty",
00:53 to highlight the value of the artistic heritage of the set of art, architecture, crafts, craftsmanship and industrial design.
01:01 In other words, what we call "Made in Italy" is at the center of our bank,
01:05 said the President of IFIS Bank, Ernesto Fustenberg Fascio.
01:10 There is more and more beauty in the Italian GDP, according to the report of the Market Watch produced by the Office of Studies of IFIS Bank.
01:17 The economy of beauty, in fact, has represented 56% of the increase in the national GDP compared to the previous year
01:24 and even 33% of the increase compared to 2019,
01:28 making a substantial contribution to the recovery of the Italian economy after the pandemic.
01:34 The study of the 23rd edition was then collected in a volume,
01:38 with the testimonies of 11 protagonists of the economy of beauty,
01:42 not only enriched by the illustration of the work "Mercerie" by François Berthoud.
01:46 Iconic images that focus attention on an object such as scissors, metro or a ditale.
01:52 The 2023 edition wanted to emphasize how much the excellence of the "Made in Italy" manufacture
01:57 originates from the work of art masters, with particular reference to the figure of the artisan,
02:03 which still represents 54% of the turnover of the Italian manufacture.
02:08 A business is increasingly international, in which the manufacturing companies
02:12 consider craftsmanship irreplaceable by machinery in almost 9 out of 10 cases.
02:17 For 53% of the companies interviewed, in fact, craftsmanship does not present a simple search for luxury,
02:24 but a concrete tool to shape the ideas to be put into practice in the prototyping phase.
02:29 The meeting between beauty and well-done and good work seems to be an engine for the entire Italian economy.
02:36 Italiana
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