00:00 design thinking has done here to make things small, to have it stackable, to have it light,
00:11 weighted, I mean, and to have it cheap.
00:15 All this you can find later on in the things you throw away, you have a takeaway of.
00:24 Find solutions for mobile eating, and I think this is a very funny thing, because this is
00:34 like a picnic carpet having these openings for food, I mean for drinkable food, and then
00:47 people would sit around it and suck this drinkable food.
00:54 I mean, this idea I think is, it seems like to be crazy, but the tendency towards drinkable
01:03 food is very important.
01:07 More and more people do drink instead of eating, so I think this has really something to do
01:15 with the reality, to become a reality in the future.
01:20 Another story, but if you go what things are really interesting, so I would consider this
01:34 record player something very special, which dates from 1925 and was produced for people
01:45 having a picnic or were traveling, and this comes from the French part of Switzerland,
01:55 where all the watch industry is, and this is also a company who actually did make watches,
02:04 and they invented this small record player to carry away, which was sold in millions
02:13 at the time, and it's like something we have now with the Vauqueman, which really changed
02:24 and I think it's very important to see that music has always been something to go with
02:32 the eating outside.
02:34 It's like to bring the comfort from home outside to have a certain atmosphere, and
02:42 this is what they did at the time.
02:45 [Music]
03:14 And I think what mostly astonished me is that there is a lot of technique behind that,
03:21 there's a lot of design behind this work, and for instance, I mean this is a very good
03:27 example for trying to solve a main problem.
03:33 Here it says hot coffee, because you have one main problem with this kind of cups, either
03:41 you burn your lips or you burn your hand, so normally if you have just a plastic cup,
03:49 you burn your hand or you can hold it like that, very difficult.
03:54 And then they started to do inventions like using paper material or these handles, but
04:03 then, it's very funny, people, if they can carry it, they think, oh, it's not hot anymore,
04:09 and they drink it, just like that, but it's hot.
04:14 So, this is funny to talk about, but it's very serious, they try and try to solve this
04:23 problem and they do not get forward.
04:26 So, that's why I think it's the most simple idea, just to write it on the cup.
04:34 Not as a warning, but...
