00:00 In a study conducted by a consumer researcher, Which, it was found that shoppers' trust in
00:06 the grocery sector has fallen to its lowest point since the horse meat scandal in 2013.
00:11 Less than half of shoppers asked said they trust the supermarket sector to act in their
00:15 best interest, with one in five saying they do not trust the sector at all, as food prices
00:20 remain high amid the cost of living crisis. Which found as many as 78% of Brits have adjusted
00:25 their habits in response to high food prices, with the most common options being to buy
00:30 cheaper products or opt for budget range items, a quarter of people told Which they had to
00:35 go without some foods, and worryingly, one in seven shoppers even said they had to skip
00:40 meals in order to cope with high food costs. When it came to parents and people on low
00:44 incomes, one in five surveyed resorted to skipping meals.
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