Elon Musk is seeking to revolutionize the classic American pickup with the Cybertruck, a distinctively designed truck made of unpainted stainless steel with a triangular profile and the promise of a bulletproof body. However, bringing the Cybertruck to market has proven challenging, with years of delays, design changes, cost overruns, and pandemic uncertainties. Tesla plans to debut the Cybertruck by the end of the year, testing whether Musk can execute his vision and deliver the company's first new passenger vehicle in over three years. Musk aims to produce 250,000 or more Cybertrucks annually, positioning it as a niche product compared to the company's best-selling Model Y crossover. The delays have put Tesla behind competitors like Ford and Rivian, who have already launched their electric pickups. The success of the Cybertruck is crucial for Tesla's profitability, with analysts expecting early efforts to impact the company's financials potentially.
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