Bud Light Is No Longer the Top-Selling Beer in America
- 11 months ago
Bud Light Is No Longer , the Top-Selling Beer in America.
Bud Light Is No Longer , the Top-Selling Beer in America.
Bud Light has been the most popular beer in the United States for over 20 years, CNN reports.
But as of May 2023, Mexican lager
Modelo Especial holds the number one spot.
Four weeks of U.S. retail beer sales ending on June 3 saw earnings fall 24.4% for Bud Light, while Modelo's sales grew 12.2%.
Four weeks of U.S. retail beer sales ending on June 3 saw earnings fall 24.4% for Bud Light, while Modelo's sales grew 12.2%.
Modelo secured 8.4% of retail beer sales, while Bud Light only captured 7.3%, according to consulting firm Bump Williams.
Modelo secured 8.4% of retail beer sales, while Bud Light only captured 7.3%, according to consulting firm Bump Williams.
However, on a year-to-date basis, Bud Light is still the top-selling beer, CNN reports.
Much of Bud Light's current decline in sales can likely be attributed to right-wing backlash over the brand's decision
to partner with trans influencer Dylan Mulvaney.
Much of Bud Light's current decline in sales can likely be attributed to right-wing backlash over the brand's decision
to partner with trans influencer Dylan Mulvaney.
Greg Gallagher, vice president of brand marketing for Constellation Brands, which brews Modelo, says the beer is "enjoying an incredible run of success.".
Greg Gallagher, vice president of brand marketing for Constellation Brands, which brews Modelo, says the beer is "enjoying an incredible run of success.".
Constellation wants to make the beer,
which dominates the Hispanic market,
more popular across other demographics.
Our growth is in maintaining that core but also bringing in non-Hispanic customers, and we’re having incredible success, Greg Gallagher, vice president of brand marketing
for Constellation Brands, via statement
Bud Light Is No Longer , the Top-Selling Beer in America.
Bud Light has been the most popular beer in the United States for over 20 years, CNN reports.
But as of May 2023, Mexican lager
Modelo Especial holds the number one spot.
Four weeks of U.S. retail beer sales ending on June 3 saw earnings fall 24.4% for Bud Light, while Modelo's sales grew 12.2%.
Four weeks of U.S. retail beer sales ending on June 3 saw earnings fall 24.4% for Bud Light, while Modelo's sales grew 12.2%.
Modelo secured 8.4% of retail beer sales, while Bud Light only captured 7.3%, according to consulting firm Bump Williams.
Modelo secured 8.4% of retail beer sales, while Bud Light only captured 7.3%, according to consulting firm Bump Williams.
However, on a year-to-date basis, Bud Light is still the top-selling beer, CNN reports.
Much of Bud Light's current decline in sales can likely be attributed to right-wing backlash over the brand's decision
to partner with trans influencer Dylan Mulvaney.
Much of Bud Light's current decline in sales can likely be attributed to right-wing backlash over the brand's decision
to partner with trans influencer Dylan Mulvaney.
Greg Gallagher, vice president of brand marketing for Constellation Brands, which brews Modelo, says the beer is "enjoying an incredible run of success.".
Greg Gallagher, vice president of brand marketing for Constellation Brands, which brews Modelo, says the beer is "enjoying an incredible run of success.".
Constellation wants to make the beer,
which dominates the Hispanic market,
more popular across other demographics.
Our growth is in maintaining that core but also bringing in non-Hispanic customers, and we’re having incredible success, Greg Gallagher, vice president of brand marketing
for Constellation Brands, via statement