Cheers To A Knockout Partnership: Bud Light Returns As The 'Official Global Beer Partner Of UFC'
- 7 months ago
Anheuser-Busch Inbev (BUD) inked a new multiyear marketing partnership with UFC, a mixed martial arts organization and part of TKO Group Holdings.
The financial terms were not disclosed.
The partnership extends worldwide, with Anheuser-Busch becoming the "Official Global Beer Partner of UFC," effective January 1, 2024.
The financial terms were not disclosed.
The partnership extends worldwide, with Anheuser-Busch becoming the "Official Global Beer Partner of UFC," effective January 1, 2024.