00:00 Anheuser-Busch InBev inked a new multi-year marketing partnership with UFC, a mixed martial
00:10 arts organization and part of TKO Group Holdings.
00:13 The financial terms were not disclosed.
00:15 The partnership extends worldwide, with Anheuser-Busch becoming the official global beer partner
00:20 of UFC, effective January 1, 2024.
00:25 In the deal, Bud Light replaced rival Modelo as UFC parted ways with it, according to a
00:30 news report by the Wall Street Journal.
00:32 UFC CEO Dana White said, "Anheuser-Busch and Bud Light were UFC's original beer sponsors
00:38 more than 15 years ago.
00:40 I'm proud to announce we are back in business together.
00:43 There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly
00:47 because I feel we are very aligned when it comes to our core values and what the UFC
00:51 brand stands for."
00:54 Brendan Whitworth, CEO of Anheuser-Busch, said, "As one of the largest and longest
00:58 standing sports sponsors, we are excited to work with UFC to celebrate our passionate
01:03 fans while always making a positive impact in communities across America."
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