Florida Governor Ron DeSantis released a parody ad of the old Bud Light "Real Men of Genius" commercials, mocking the beermaker and transgender athletes who compete in women's sports. The ad introduces Freedom Heavy beer and features the "real men of women's sports" who "hacked the system" and "pushed women off the podium". DeSantis also criticized Bud Light for its campaign featuring transgender Dylan Mulvaney and urged conservative consumers to boycott the company.