Customers camp out in London rain to get hands on limited-edition Omega and Swatch collaboration
- last year
Eager customers camped outside the Royal Exchange in central London hoping to get their hands on Swatch and Omega’s latest celestial collaboration when it launched on Tuesday, 7 March.
Footage shows shoppers gathering outside the City building even as temperatures dropped to lows of 3 degrees waiting to buy the Mission to Moonshine Gold watch.
Some even donned sleeping bags and brought camping chairs as they prepared for a long wait.
According to Swatch, the timepiece was only available for one day.
Footage shows shoppers gathering outside the City building even as temperatures dropped to lows of 3 degrees waiting to buy the Mission to Moonshine Gold watch.
Some even donned sleeping bags and brought camping chairs as they prepared for a long wait.
According to Swatch, the timepiece was only available for one day.