COOP26

The Co-op joins the Cop26 conversation with playful name change.

The Co-op has welcomed the arrival of a near-namesake climate change conference in Glasgow from this weekend with a nationwide ‘rebrand’ of its grocery and funeral home businesses to ‘Co-op26.’

Dovetailing with the Cop26 conference, the temporary name seeks to engage customers on the issue of sustainability so that each of us plays our part in limiting carbon emissions at a grassroots level, part of a partnership with Count Us In.

Three stores in Glasgow city center have been chosen for the makeover, with outlets at Westminster Bridge, Manchester High Street and Keele University all getting in on the action with exterior signage and window vinyl takeovers pronouncing the new look.

The arresting new branding will also feature across the brand’s social channels for the duration of the conference, with the remainder of the ethical retailers’ 2,600 food stores and 830 funeral care homes playing their part via in-store marketing such as boards, shelf labeling and bunting. To ensure everyone gets the message to eat more plants, switch energy suppliers, reduce food waste and repair/reuse appliances, exterior bollard covers and in-store radio takeovers are also planned.