Strategy to make your virtual trade show stand out in 2021.
Book a Demo:
If you are new to virtual trade fairs and have no idea how they happen or where, to begin with, it is advised to take help from a recognized virtual event planner, who can drive you through their demo and share insights on how their platform works, and what the online event experience holds for both attendees & exhibitors.
The Marketing Plan:
Just like real events, online events too, require effective marketing strategies to drive better audience & exhibitor reach. While hosting real events, businesses often acquire the basic information of the attendees like email ids, contact info, business cards where they can get access to the client’s website data & social media channels etc.
Further, virtual events are highly immersive, cost-effective& secure when compared to physical events.
An Engaging Teaser:
Your audiences and exhibitors might be new & still unaware of the advancements a virtual trade show software offers to businesses. As a part of the marketing strategy & also to raise awareness of how a virtual trade show works, virtual trade show platforms can launch a short and engaging video byte that explains about the platform, it’s features and also shows clearly to the exhibitors how to navigate through their online environment?
Explain the Benefits:
If your exhibitors are new to virtual environments, invite them for a demoto educate them about your platform, & its features, benefits, customer interaction, lead generation, competitor analysis etc. without the need to travel physically. Explain to them how they can achieve better customer reach & improve their branding through online virtual trade fairs. You can also share the hand-picked testimonials of your previous customers. Every virtual event holds invaluable information like participant’s data, event participation time, number of booth visits, number of downloaded documents and questions asked etc. Explain your exhibitors the importance of content in virtual booths. It will help them gain the best attention from attendees & more data after completion of the virtual event.
Engaging Content:
For any event, content is one crucial facet to attract people. Some of the most powerful content comes from keynotes & breakout sessions. You can also invite sponsors and exhibitors to offer you their valuable piece of content. Sessions recorded in advance can be scheduled to play on set times which give a feel as if they are playing in real-time. Further, push notifications can be enabled to remind guests on scheduled sessionsand ensures your exhibitors have all the essential training to support and engage their virtual participants before the start.
Set Proper Time Zones:
Exhibitors keep their virtual events live for at least 2 days. So, hosting events according to the time zones convenient for your audiences (national or international) is suggested. Limiting the sessions from two to four hours with good knowledge byt
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