Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent storytelling content that attracts and captures the interest of your specific audience and helps them solve their problems— with the objective of driving profitable customer action.
content can be defined as “something to be expressed through some medium.” For marketers, that thing we need to express is information about our products and services. The mediums we use include written articles, videos, infographics, images, social posts, and many more.
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