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KFC ultra 2019 DJ Colonel Sanders - Marketing Genius

10 months ago|236 views

KFC pulls one of the great marketing stunts of all time when they bought a 4 minute slot at the Ultra Music Festival 2019 in Miami.

While this may have been a shock to concert goers, KFC didn't hide anything. In fact, DJ Colonel Sanders was listed in the festival lineup on the Ultra website.

There's a valuable marketing lesson to be learned here - and how your business can use it to your advantage.

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