About a year ago, the H&M Group launched a new brand called Arket. The interesting thing about Arket is the concept: Arket sees itself as a sustainable brand. Arket’s goal is to create a durable and affordable fashion, not a disposable product, and this is seen as a counter-project to the parent company. But how does sustainability work within the H&M Group? How can longevity in fashion work at all? Regina Henkel speaks to the CEO of Arket, LARS AXELSSON, to glean more about it.
Highlights from the video:
- Meaning of ‘Arket’
- Explaining Arket
- Fast fashion
- Arket's International Presence
- Sustainable Apparels
- Long Lasting Garments Making a long-term fashion
- Arket collections
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