Lolcow (n) - A person or group of people laughed at for actions that they take, despite not trying to be funny. They may try to take themselves seriously, but they are often "milked" for laughs with or without their knowledge.
The Rams have returned to Los Angeles after a 21-year hiatus. An untapped market with lukewarm reception to the team, a stadium that's to be completed in 2019, and a pissed-off city in St. Louis. What could possibly go wrong for the Rams? The answer is a lot.